Type Specimens by Dori Griffin;

Author:Dori Griffin;
Language: eng
Format: epub
ISBN: 9781350116610
Publisher: Bloomsbury UK
Published: 2021-02-15T00:00:00+00:00

Specimen Caracterès d’Affiches, Deberney & Peignot, 1937

Today, wood type often calls to mind elaborate Victorian designs, not simple and serviceable sans serifs. Wood type was introduced in 1827 and became much less common by the turn of the twentieth century. Yet this French specimen of wood poster letters reminds us that wood fonts were designed to serve a particular function and not necessarily to promote a specific aesthetic. In an environment increasingly dominated by commercial goods and services, and travel at ever-higher speeds, large-scale advertising demanded oversized letters to catch viewers’ attention, and these were too heavy and expensive in metal. Wood type is measured in picas (exactly 6 to the inch) or cicéros (roughly 6 to the inch). The United States was a leading manufacturer of mass-produced wood type, but other countries produced it too—including Australia, England, France, Germany, and Israel.

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